STUDENT A's QUESTIONS (Do not show these to Student B.)
| (1) | How would you define advertising? |
| (2) | Would you like to work in advertising? |
| (3) | Do you prefer advertisements on TV, in newspapers, on the radio, on the Internet or in the street? |
| (4) | Do you think advertising is an art? |
| (5) | Would you like there to be no ads on TV? |
| (6) | What do you think of the ads in other countries? |
| (7) | Have you ever placed an ad in the classified section of a newspaper? |
| (8) | Do you think advertising is a clever way of lying about products? |
| (9) | What products depend most on advertising? |
| (10) | What do you think of advertisements for language schools? |
STUDENT B's QUESTIONS (Do not show these to Student A.)
| (1) | Is advertising a good or bad thing? |
| (2) | What factors are essential in making a good advertisement? |
| (3) | Do pop-up ads on the Internet bother you? |
| (4) | What adverts have you seen or heard that you particularly liked? |
| (5) | Do you think you are easily persuaded to buy things after seeing or hearing an ad? |
| (6) | Do you agree with an advertising ban on cigarettes? |
| (7) | What regulations should be applied to adverts to protect consumers? |
| (8) | What would the world be like without advertising? |
| (9) | Have you ever been angry about an advert? |
| (10) | Which companies produce the best ads? |
